Social Media Strategy – Do You Need A Facebook Page For Business?

Facebook isn’t a craze –  it’s here to stay and you need to use it.


Social Media Strategy – Customer Bonding:

No matter what business you have, it’s important to remind them that there’s a genuine human behind the keyboard.
Having a Facebook page for your business will allow you to have interactions with customers like never before.
This could including “going live” and doing a giveaway or a Q&A with your followers. It could mean just commenting on their family photos that show up on your feed or something as simple as being seen in an “online” status should anyone feel the need to contact you.


Social Media Strategy – Exposure:

This is true and it’s growing every single day. Think of all the potential customers, just browsing before breakfast, maybe during work, definitely on lunch and most definitely while they’re waiting for their tea to cook.


Social Media Strategy - Web Design, SEO & Facebook Ads

An example of how many people use Facebook


Social Media Strategy – Price:

Yes you can spend actual money on Facebook ads and to be honest, it will help you blow up online even quicker! However, at first you do not and setting up a business page on possibly the worlds biggest platform is free. How amazing is that?
You have to chance to add articles, funny stories or even before and after photos – all for free. It’s rare you’ll get the chance to create so much free positive exposure for yourself and this is the beauty of Facebook.


Social Media Strategy – Easy Customer Contact:

You can place Facebook chat boxes on your website, allowing your customers to contact you at their convenience – this is a game changer as customers no longer want to deal with businesses that are only open weekdays between 9 & 5. It also helps increase the chance that you can drive customers towards your Facebook page without the need for sales funnels.

Social Media Strategy - Web Design, SEO & Facebook Ads

Facebook Messenger Chatbox On


Social Media Strategy – Facebook Insights:

You can see all sorts of stats like who’s liked your page, what engagement you’re having on your posts, post performance, post reach etc.


Social Media Strategy – SEO:

As you may or may not know, your websites ranking can be heavily impacted by the quality of websites that have links back to your site. Having a Facebook page with your website “backlinked” is huge for your SEO and therefore where you rank in Google searches.


Social Media Strategy - Web Design, SEO & Facebook Ads

Facebook & SEO – A Match Made In Heaven!


Social Media Strategy – Competition Research:

Inside of Facebook you will receive suggestions based on your business page. Your suggestions will most likely be similar businesses in the local area. Have a look at your competitors, find the ones who have more page likes than you and see what they’re doing!
I’m not saying you should copy them exactly but you may find some inspiration on their pages.


So there you have it. My top 7 reasons for using Facebook for your business / social media strategy.


Of course if you do not have the time to manage your social media accounts, can do this for you at a fraction of the cost of hiring a full timer social media manager.

If you’re interested in how this works, please feel free to contact us and we can take you through the whole process.

Key Takeaways:

  1. Facebook is here to stay, USE IT!
  2. There are over 1 billion people using Facebook, think of all the potential customers.
  3. can manage your social media accounts for you if you’d rather focus on something else.

That’s it for today, take care and keep crushing it. ­­